2020
Redesign, top to bottom
New homepage, navigation and product pages to clean up the UI and lift conversion.
eCommerce · In-car entertainment
XTRONS.
Repositioning a global in-car electronics brand — and doubling down on the journey from browse to checkout.
- Base
- Hong Kong · worldwide distribution
- Partnership
- 2019 — ongoing
- Live site
- www.xtrons.co.uk
200%
Increase in online conversions after the original rebrand
6+
Country stores with localised language and inventory
1M+
Words rewritten and translated for non-English speakers
3
Influencer markets — US, UK and Germany
The brief
XTRONS already had a hugely successful business producing car stereos and accessories. They wanted to grow their online presence, reposition the brand and improve conversion from online sales. MUV have developed the XTRONS online strategy over 5+ years, to expand their UK sales, and launch into Germany, the USA, Canada, Spain and Australia.
2022
A German store at scale
Launched the brand into germany after market research. Translated over 1 million words into native German, alongside the launch of social marketing compaaigns across meta and Google in Germany.
2023
Influencers & affiliates
Influencer collaborations across Instagram, YouTube and TikTok in the US, UK and Germany. MUV manages outreach, communication and organisation from start to finish, finding creators who suit the XTRONS brand and keeping every collaboration running smoothly. We launched XTRONS onto affiliate platforms, and provide this as a fully managed service. We review every publisher who applies to join, check commissions before approving them, and make sure everyone follows programme terms.
2024
Rebrand on WordPress + WPML
A new multi-store site across six countries, without interrupting trading. We launched onto a multi national store covering 3 continents. We track growth, scale comapnies and undertake market analysis to pitch the brand unique into each nation.
2026
Installer Programme
An MUV initiative was to launch an official installer programme for the XTRONS brand into the UK. This shortly following in Germany, the USA and in 2026 Canada. This has elevated sales beyond just the website, and has helped to establish XTRONS as a global leader in car audio.
Outcome
The original rebrand delivered a 200% increase in online conversions. Growth has continued steadily as XTRONS adds products and channels — we continue to develop new strategy across organic socials, affiliate marketing, paid media and website and AI developments.
design
- Branding
- Web design & development
- eCommerce
- Magento
- WordPress
- WPML
marketing
- SEO
- Google Ads
- Social media
- Email campaigns
- Influencer marketing
- Affiliate marketing
ai
- Catalogue management
- Data imports
- Translation workflows
- Ongoing optimisation
Next case study Access Flooring Shop