The results people still scroll
Rankings, the local pack, the page that earns the click. The craft has not gone away: a clear site, pages that match the search, and the technical detail that lets them be found.
Marketing · Search Optimisation
search google and ai
Search has changed. SEO is now just a small piece of the puzzle, with AI now driving much of the internet's traffic. You need a joined up strategy across Google (SEO), Answering questions sent to A.I (AEO) and ensuring your site can properly be accessed by AI (GEO).
Reels
How users search.
People have different ways of search for the same thing. Google is not always the go-to platform, which is why your website need to be signposted in many different ways.
The results people still open
AI
ChatGPT, Gemini and overviews
Cited
Pages specific enough to be named
How it works
-
01
The questions
What people type into Google, and what they ask an assistant instead.
- Search terms
- The questions
- Who gets cited
-
02
The pages
Copy and structure that answer those questions in plain language.
- Page plan
- Titles
- On-page copy
-
03
The technical
A model can only cite a page it can read. So can Google.
- Indexing
- Internal links
- Speed
- Structured data
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04
The answers
We check how the brand is described once the question is asked, then close the gaps.
- Citation checks
- Content gaps
- What to measure
AI search
Asked, then answered
People ask ChatGPT and Gemini the way they used to ask a friend. Google answers on the results page too. If the site is vague, the model names someone else. We make the pages specific enough to be the source.
The site
Worth citing
An answer is only as good as the page behind it. We tighten the copy, the proof and the structure so a person, and a model, can tell what you do and where you do it.
Ready when you are