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Est. in Cumbria 2012 Human ideas. Intelligent momentum.
Navy kitchen with brass cabinet handles from French Furniture Fittings

eCommerce

French Furniture Fittings.

An everyday object, elevated to the next level. A new website, the organic feed, email and affiliate marketing and paid ads on Google, Meta and Pinterest.

Base
UK
Partnership
2021
Live site
frenchfurniturefittings.co.uk

230%

Revenue increase from Google Ads

10×

Return on Pinterest ads

30 days

To see the new site convert higher

8 months

Estimated payback on the rebuild

The brief

Quality, affordability, beauty. French Furniture Fittings sources cabinet knobs and handles you will not find in a typical hardware shop. MUV manage the website, the organic social, affiliate channels and paid ads across Meta and Google.

French Furniture Fittings website on a laptop

2024

The site

A full redesign. A fresh look. A huge impact. After three years, we suggested a new website after previously conducting a mini brand refresh. Within 30 days of launch, the conversion rate was up, and the site was on a path to pay for itself within a few months.

Brass cabinet knobs on a dressing table

2021

The feed

Small change, big difference. That’s the story we tell: the quality of the product, and the impact it makes. Told through influencers and real customers, it’s genuine content that lands perfectly and inspires others to do the same.

French Furniture Fittings shop-now creative on a phone

2021

Paid

Google Ads revenue is up 230% since we took the account on, moving from standard Shopping to Performance Max, with shopping, remarketing and brand search. On Meta we promote the catalogue and the collections that sell. On Pinterest the return passed 10×.

Social

Shot for the feed.

Portrait films, the shape people actually watch.

The perfect close
The Brittany Collection

Outcome

Customers can now find the fittings they want with ease, and Meta, Pinterest and Google ads send them to a site ready to take their order. Influencers ensure the brand appears in front of relevant audiences, and affiliate promotions help to drive conversions.

design

  • Website design
  • Website rebuild
  • Rebrand

marketing

  • Organic social
  • Paid social
  • Google Ads
  • Influencer marketing
  • Email marketing
  • Affiliate marketing

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