Google Ads

Firstly, and most importantly – we need to get to know each other! The better we understand how your business works and what your goals are, the better the campaigns will run. We will update you and report on a monthly basis on how your campaign is performing. We believe in complete transparency, so you can see exactly how your money is being spent, how the campaign is performing and most importantly the return for your advertising spend. As a client, we will give you full access to the Google Ads dashboard, so that you can see how often your keywords were searched and clicked, how many sales were generated, and keep an eye on your spending limits.

The Advantage Of Google Ads

Pay Per Click advertising has some distinct advantages when compared to search engine optimisation or traditional offline advertising. The key advantage is speed – a Google Ads account can be set up and running in hours, bringing traffic to your website.

Unlike the scattergun approach of newspaper advertising, you can also see exactly which parts of your campaign are working, and which are not, so you can focus your budget towards the services (or customers) that are most likely to convert into sales.

With Google Ads, data is everything.

The longer your campaign runs, the more data we have, and the more it can be improved and optimised.  For example, if your website converts better in a certain town or city, we can adjust your budget for that location, or if your website tends to have a higher conversion rate in the evening, we can set up an ad schedule to reflect this.