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Digital Marketing

EVERYTHING DIGITAL

Dispatches from the world of eCommerce and Digital Marketing. All our relevant blog posts are here, discussing all aspects of our specialist industry..

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Digital Marketing News & Tips Web Design

DIGITAL MARKETING

Is RankBrain Pushing You Down The Google Listings

In recent months, Google has quietly been rolling out a change to their search results algorithms. Whilst they have implemented it quite subtly, the results can be quite drastic. If you’re worried at all about your site’s rank, you need to be all over this! In this post we’re diving into this latest change to […]

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Steamboat Willie Sets Sail into the Public Domain

As we wave goodbye to 2023, we’re also waving hello to a new era in the world of copyright. Mickey Mouse’s iconic debut in “Steamboat Willie” has officially entered the public domain. After 95 years of being cooped up in Disney’s vault, this little gem is now free for all to use. But before you […]

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Freelancer Focus – Karin

Within our team we have a broad range of marketing expertise, which is how we deliver great service to our clients, and how we maintain our 5 star reviews. However, sometimes a client request requires expertise that we don’t have in-house. Like many agencies, this is when we call upon our trusted team of outsourced […]

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AI Sprint Day 10 – We Have Giveaways & Stuff

If you have been following our 10 day AI Sprint series, you’ll be aware that we have covered a vast array of topics around AI, from ethics and manipulation to chatbots and image generators. So, we wanted to sign off the series with some free stuff. Tools and tips you can start using straight away, […]

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AI Sprint Day 9 – WordPress And AI – A Powerful Combination

As AI technology continues to evolve, it can be increasingly beneficial to make use of the tools available in order to improve user experience on WordPress sites. AI offers a number of features that can optimise your content and provide a more tailored approach to web design. In this article, we will investigate 6 ways […]

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AI Sprint Day 6 – Scripting With GoogleAds

In today’s AI blog, we are going to talk about Google ads scripts. Google Ads scripts provide a powerful toolset for automating various tasks within your advertising campaigns. By leveraging scripts to create missing Responsive Search Ad (RSA) headlines and description lines, you can save time, ensure consistency across ads, and improve the overall performance […]

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AI Sprint Day 5 – AI For Image Generation

Using AI for scripting or for content writing and brainstorming is one thing, but the most recent innovations in AI are also very visual. AI image generation is now being used in commercial applications. Here at MUV we have also used AI image generation to assist in web development, and in ad campaigns. In part […]

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AI Sprint Day 4 – AI-Assisted Content Planning

With AI tools like ChatGPT becoming increasingly popular in the world of digital marketing and social media, it’s not uncommon for them to be used to combat writer’s block when creating social posts. However, writing posts is not the only thing these tools can be used for! For those who work in social media, planning […]

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AI Sprint Day 3 – Assisting Neurodivergent Professionals

Understanding the unique needs and strengths of neurodivergent individuals is essential in building inclusive workplaces. I am huge advocate for AI proofreading software such as Grammarly and ProWritingAid which proof any text you input for a large number of scenarios/structures, checking your grammar and spelling, structure and suggesting rephrasing that could aid readability. As well […]

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AI Sprint Day 2 – Supercharge Your Google Ads Copy

When it comes to Google Ads, ad copy is crucial for capturing the attention of potential customers but its often the most overlooked task, as it is time consuming & can be a challenge to come up with new ideas. Leveraging AI like ChatGPT allows us to take our copywriting efforts to new heights and […]

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AI Sprint Day 1 – ChatGPT Is Old School

” The First 6 Months Of AI In the first of our 10 articles looking at the rise of AI and how you can implement it into your marketing strategy, we are looking at both ChatGPT and the OpenAI API. Artificial intelligence (AI) is revolutionising the way businesses operate by enabling them to automate certain […]

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AI Chatbots and Virtual Assistants : Unlocking Efficiency and Convenience

AI chatbots and virtual assistants are revolutionising the way businesses interact with their customers. With the advancement of these complex and baffling natural language processing and machine learning systems (don’t even ask), these technologies have become more sophisticated and can offer personalised and efficient assistance to customers. First, let’s understand what chatbots and virtual assistants […]

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Optimising Your Website’s Health: A Guide to Security and Accessibility

A website serves as a digital storefront. And much like a traditional storefront, it needs to be maintained to keep it safe, clean, and most importantly attractive to customers. With the internet always evolving, it’s important to keep the basics in mind: Is Your WordPress Site Up-to-Date? WordPress and associated plug-ins regularly release updates to […]

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AI In SEO: The Good, The Bad & The ChatGPT

AI powered platforms and tools have the potential to streamline and automate many aspects of search engine optimisation, from keyword research and content creation to performance tracking. However, there are also a number of potential drawbacks to using AI for SEO optimisation too. In this blog we’ll take a look at both sides of the […]

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Influencer Marketing in 2023: Everything You Need to Know

With more and more people shopping online, influencer marketing is showing no signs of slowing down. 61% of consumers trust recommendations made by influencers, and even more brands are recognising them as potential publishers they can collaborate with to drive sales and awareness. The ever-changing world of influencer marketing can be daunting, so here are […]

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Affiliate Marketing – How could it benefit your business

There are boundless channels and possibilities to expand your businesses reach, from organic and paid social, to SEO and paid search. Once you have these channels in place and optimised, you may ask yourself how else you can expand your reach into new frontiers, and affiliate marketing might just be the answer for you! What […]

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How A.I. Can Benefit Business Owners

A.I. That buzzword is everywhere at the moment and now means something different in popular culture from evil rogue programmes like HAL-9000, Skynet or the old Roomba vacuum that would repeatedly crash into the wall. It’s become a tool used throughout business and culture, sometimes without you realising. Voice detection, image recognition and fraud detection […]

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Social Media Trends to Leave Behind in 2022

The final days of 2022 are upon us and a new year is on the horizon, but there are a few things that shouldn’t be welcomed into 2023 with us. Like any trends, social media fads come and go, and while some stick around and remain popular, others leave you wondering if they were ever […]

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Black Friday Influencer Marketing Campaigns That Triumphed

Black Friday is one of the most significant dates in the calendar for brands and marketers. In 2021, UK consumers spent a total of £9.42 billion on Black Friday, and it feels as though the sales begin earlier every year. With so much hype on social media, through newsletter and other platforms, standing out from […]

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BeReal: How the current king of social media can help brands grow

If you’ve been anywhere near social media recently, you’ve probably heard of BeReal – the new social platform that seems to have won the hearts of users all around the globe. But what is it about it that’s drawn so many people in? BeReal defines itself as being unlike any other platform; a new way […]

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What Posts Where? – A Guide To Posting Formats

With the wealth of options on how to post and where to post, it can sometimes get overwhelming on what formats to use. “What shall I use stories for?”, “Why should I make a reel?”… We are here to answer all those questions! Feed Posts The OG, we see them day and day out […]

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TikTok, It’s Time For A Change

Social media is changing the way we look at video content. Short-form, quick cuts, less polish and more honesty in your content. By honesty, we mean being more relatable in your content, giving customers a peek behind the curtain at your staff, operations, and day-to-day antics. TikTok & other platforms thrive off this user-generated content […]

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Avoiding Backlink Photo Credit Scams

Backlink photo credit scams are, unfortunately, becoming a more common problem found online. The typical set-up is you receive an email from someone, usually posing as a client or “on behalf of” a client claiming you’re using one of their copyrighted images. The emails will usually ask you to put a clickable link underneath the […]

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The Basics of Influencer Marketing

49% of consumers rely on influencer recommendations before making a purchase, so it’s no surprise that 67% of brands are now choosing to work with influencers as part of their marketing campaigns. However, the rapid growth and development can make the world of influencer marketing a confusing place, and some brands stay clear of it […]

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MUV’s 10th Birthday!

We have recently celebrated our 10th birthday with a celebration at our offices in Cark. The anniversary has allowed us to reflect on the growth and evolution of the company over the past ten years. MUV, set up by Managing Director David Hamer in 2011, has grown from just one employee to become a team […]

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Professionalise Your Content – Post Covid

Step 2: professionalise your content In step 2 of our digital marketing guide, we look at your content, and how your business communicates online with your customers. Checkout part 1 here. Content and Copywriting can be seen as self-explanatory; simply explain to your customers what you do. However, it can be a very big […]

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Is Your Brand Working For Or Against You?

In part 1 of 5 of our ‘Exiting Covid’ series, Gareth explores some of the implications brand identity has on your web presence and the importance of adhering to a brand guideline. When thinking about how a business is presented online, the logical place to start is the branding. A business’s brand is its visual […]

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How To Measure Website Conversion Rate

Your website conversion rate is a crucial figure when it comes to measuring the success of your website. Being able to measure the success of your website will underpin how scaleable your digital marketing plan is. Unless you are able to see which parts of your digital marketing is working (and which are not), dividing budgets, […]

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Trading With COVID-19 – Being Web Ready

We are sure by now that you’re finding ways to cope during the COVID-19 outbreak. It is a worrying time for any business and no doubt you’re wondering “how does my business bounce back from this?”. When all the madness is over you might want your business to pick up where it left off, and […]

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5 Business No-Brainers That Cost Only Time

As you may know, there are many cost-effective ways to generate traffic and awareness for your business online such as re-marketing and search ads. However, below we discuss five essential tools that will allow you to generate and manage both traffic and brand awareness at absolutely no cost whatsoever – other than your time! Social […]

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Free Website Analysis

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5 Reasons Why Social Media Is Fundamental For Your Business

Are you aware of the importance of digital and online marketing? With its astounding rise in recent times, this is now arguably the most important and significant avenue for business sales, networking, brand awareness, lead generation, and growth. Social media plays a very large part in this. With so many businesses of all sizes now […]

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Understanding & Making The Most Of Google Ads 2018

Google has recently made a lot of changes to their Ads interface, one of which includes the name switch and rebranding from Google AdWords to Google Ads. Alongside this redevelopment, Google Ads have made some significant changes and updates to the Search Ads. Our team have spent a lot of time implementing and optimising these new […]

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Is More Website Traffic The Key To More Sales?

February 5th 2018 When we talk to customers they often have one key focus in mind; getting more website visitors. Whilst this is an understandable goal for any business owner, we sometimes have to convince our clients that it shouldn’t always be at the top of the priority list. The Cost Of Website Traffic When you bring visitors to […]

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Should You Choose PPC Or SEO?

How To Optimise A Page On Your Website For A Keyword February 16th 2017 Note: This article is aimed at new website owners getting started with SEO (Search Engine Optimisation). So you have your shiny new website, and it’s ready to handle the huge influx of visitors you know your business deserves. It’s time to start tailoring […]

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Going From Facebook Zero To Facebook Hero

This is a topic which impacts almost every business at some time or another. Maybe you are starting a new venture, or perhaps your existing business simply never got around to opening social media accounts. There is nothing more daunting that starting from zero. Zero is a scary place! Here are some tips to get […]

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Conversion Optimisation – Make The Most Of What You’ve Got!

A lot of our blog posts touch on the topics of generating business, and driving new traffic to your website. This time we thought we would look at it from a slightly different angle…. making the most of what you already have…. or as it’s more often referred to ‘conversion optimisation’. What Is Conversion Optimisation?It […]

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Google Update Has Major Impact For All

Never ones to shy away from making technological decisions which bring mankind to their knees…. Google’s latest gift to us all is a refresh of the search results page we have all become so accustomed to. The traditional layout of 3 paid adverts at the top, and text ads down the right is going….going…gone. Well’ […]

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Facebook Carousel Ads Using Magento

If you’re a regular Facebook user, you will probably be familiar with the Carousel adverts which appear from some of the larger brands. For example like this one. Magento Facebook Pixel Extension Our coders have been working hard to develop a new Magento extension which makes Carousel adverts, as well as a wealth of other advertising options, […]

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Are Google Being Political With Your Searches?

Over the past 24 hours, Social Media has been awash with news of some strange yet alarming Google search results. Conspirators are debating the possibility that Google may be involved in some kind of conspiracy…. conveniently timed with Google’s recent settlement with HMRC. As much as we love a good Google conspiracy…. this isn’t one of them. The […]

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How To Spy On Competitors Websites

To start off….there is nothing unethical here. If you are looking for hacking tips, or ways to bring your competitor’s world crumbling down…look elsewhere. What we are going to look at here is ways you can spy on competitors websites, and monitor their digital marketing, in order to learn a little more about their strategies, […]

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Has A Google Update Happened?

There are widespread reports of huge fluctuations in Google ranks….and for some pretty big players. We have been awaiting a Google Penguin update since early December, when it was confirmed it would be delayed until 2016. This overnight update which just happened in the last 12 hours has left some wondering if it is THE […]

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The Danger Of Fake Facebook Likes

Ever single business with a Facebook account has been there; you setup a new page for your business, and then hold your head in your hands and weep in discontent at the shamefully low number of LIKES your page has achieved in its 5 minute existence. And that’s when you ask yourself…. “how do I get more LIKES”. […]

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Decoding The Google Algorithms

The Google Algorithms are huge, complex and pretty much indecipherable. Harsh, but true. There is no way that anyone, despite what they might tell you, can guarantee ranking a website in position 1. All we, and all other Digital Marketeers can do, is to try to give Google exactly what it wants. This can essentially be […]

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You Know More About Your Customers Than You Think – Here Is The Proof

Data security, and privacy is a big deal these days. But what you might, or might not be aware of is what your website tells you about your customers. This article assumes you have Google Analytics installed on your website. Google Analytics is a free tool provided by Google, and around 75% of all websites have it […]

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Why Your Adwords Campaign Needs A Coder

Earlier in the week we looked at some of the reasons you might want to out-source your Adwords campaigns. The article, available here, talked about some of the more basic elements an agency might be able to help you with, which predominantly comes down to time, and experience. Today we want to look at some of the more […]

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The Origins Of Search Engines

Search Engines have gone from being a quick way to find information on the internet to playing a vital role in promoting businesses. It is quite difficult to imagine a time when search engines didn’t play such a major role in our lives. In fact until the 1990s only computer nerds and scientists really benefited […]

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Avoid A Bidding War Against Adwords Competitors

Adwords like any part of business involves dealing with competitors and making sure that customers choose your products and services instead of theirs. The main purpose of an Adwords campaign is to pay for your advert to appear near the top of the first page in a Google search. In order to achieve this you […]

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Is Your Website Hindering Your Adwords Success?

Adwords is a Google service, aimed at attracting people to your business and to help drive conversions from your website. Adwords is fantastic product, and when your account is managed effectively you will see a gratifying return for the money you have invested in it. However with Adwords, a campaign is only as successful as the information it is based […]

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Social Media Campaigns Are Guided By Customers

Social media campaigns are essentially writing for a purpose in order to engage a specific audience. As a business owner you should be aware of who your customers are and will be able to customise your social media campaign to attract them. There is absolutely no point using technical terms if your customers don’t understand […]

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Where To Spend 10 Minutes A Day On Social Media

Social media refers to websites that allow you to communicate easily with others. The most well know social media sites are; Facebook, Twitter, Linkedin, Pintrest, Instagram, Youtube and Google Plus. Businesses tend to use at least two of these social media sites to promote their company. If social media is used effectively you can reduce […]

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How To Stop Leaking Adwords Cash

With most online business owners now investing monthly budgets on Adwords, it’s staggering that so many are making fundamental errors when it comes to their monthly campaign budgets. In this article we are going to take a look at some of the key reasons your campaign might be leaking cash unnecessarily. Poor Landing PagesWhen you […]

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Major Google Update Just 1 Week Away

It isn’t often that Google gives us information about their algorithms, but the exception to the rule is a change which could impact more websites than any previous change to their guidelines. The mobile-friendly update could be a game changer. At the tail end of 2014, Google introduced a new feature which many of you […]

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Are Your Marketing Team Pushing Your Website?

Many Marketing Managers are given the task of commissioning the company website. Logically speaking this makes sense, but logistically speaking it is not always feasible for a marketing manager to take ownership of the site long-term, and ensure that it is being promoted sufficiently well. Why? Because making a website work, takes the one thing […]

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Who Should LIKE Your Facebook Page, And How?

It is quite a common question posed by our customers. “How can we get people to like our Facebook page”. In fact, in the past two weeks alone we have had the questions from the guys at Simply Teeth, as well as Challenger Group. So, we thought it was about time we published a blog post on […]

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How Keyword Research Tells us Everything about your Business

Did you know that the majority of people find what they are looking for on the internet by typing keywords into a search engine such as Google? This means that it is vitally important that you identify the keywords in your own business and share them across the web with links that will enable potential […]

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Let Us Produce Your Online Strategy

Having a website is much like having a high-street store…..on a VERY busy street. You design your store, you fill it with stock, and then you ask yourself ‘how do I get customers in here?’! Of course in the real world, you more than likely wouldn’t open your store close to a competitor, but online […]

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MUV Become Certified Google Partners

MakeUsAWebsite Limited (https://www.makeusvisible.co.uk) is pleased to announce that they have been awarded with Google Partner status. The company has been working towards the recognition since Q3 2013, and received official notification on the 4th April 2014. Google’s Official Partner program is operated in order to endorse certain agencies who demonstrate advanced knowledge by passing certifications, and […]

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Should Your Business Be Using Social Media?

We often talk to people who do not consider social media to be an important part of their online marketing strategy. Often the reason cited for this is that none of the competitors are active on social media. Want to know why this is a fundamental mistake? Read on….. When considering if your business needs […]

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Why Google is not the “be all and end all”

Over the last few years “Google” has become synonymous with internet search. Whilst it is true that the vast majority of searches are made through Google, it is important to appreciate that this is not the only way of getting traffic to your site. In this article we look at some of the other methods […]

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Need More clicks? Optimise Your Metas & Titles

When you carry out a search on one of the popular internet search engines you will find that the results that appear contain not only the address of the websites in question but also incorporate snippets of information about the website page that the address refers to. These snippets of information are contained in the […]

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How to Best Use Your 30 Minutes A Day on Social Media

The employment of social media platforms such as Facebook, Twitter, Linkedin, YouTube and Google+ is considered to be an essential tool in assisting with the marketing of a business and many large organisations now have one or more members of their team who are employed solely to manage their social media presence. Of course, owners […]

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The instant way to improve leads and sales – conversion optimisation.

There are several reasons for having a website for your business. One of these is for the purpose of showcasing your products. Another is to provide a medium to which your customers can be readily directed to obtain more information about your business and what it has to offer them. For both of these reasons, […]

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Why Your Blog Needs To Be On Your Own Website

When it comes to creating and managing a blog to help to generate increased traffic to your website you have two basic choices. The first is to create the blog using a tool such as Blogger or WordPress. These two, and other, dedicated blogging platforms are often free and easy to use, with straightforward content […]

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