Home Tutor Connect help to connect tutors with parents and students.
The team at Home Tutor Connect pride themselves on the process by which they vet and interview each and every tutor, to maintain the highest standards.
The m.d travelled from their base in Bucks to meet us at our offices. The initial meeting allowed us to brainstorm ideas, and to gain a solid understanding of the goals for the business. MUV were to handle all digital aspects.
Having listened to our client, we were able to gain a solid understanding of direction, and of the target market. This allowed us to develop a brand guideline.
Starting with the name we focused on a friendly tone, but with a modern edge. Our focus was on producing an accessible portfolio of tutors and projecting the confidence in that portfolio to the customers. During this branding process, we were able to identify the perfect domain name – hometutor.co.uk – and negotiate its purchase on behalf of our client.
The vibrant yet classy look of the site is super engaging, and every emphasis was put on ensuring that customers could connect easily, and be brought into the sales funnel.
Since launch MUV have handled blog content, integration with 3rd party teaching tools, online recruitment, social media management, Google Ads and conversion optimisation.