What We Do
Web design & development, Social Media Management, Paid Social, Google Ads, Influencer Marketing, Blogs
French Furniture Fittings (FFF) specialises in sourcing beautiful, high-quality furniture accessories that are not typically found in standard hardware stores. Their collection of knobs and handles is a carefully curated selection of interior hardware pieces, designed to add a ‘wow factor’ to otherwise mundane or uninspired interiors.
MUV collaborates with FFF on multiple fronts, including social media management (both organic and paid), influencer marketing, blogs, Google Ads, and comprehensive website design, development, and management.
Web Design and Development
In 2024, after 3 years of highly successful campaign, MUV advised that a website re-design and re-build would help to further improve conversion rates, and revenue. Our client sanctioned this work, and MUV began a complete bespoke re-design and development build.
Within 30 days of launch, the site demonstrated an improved conversion rate, which we estimated would result in a ROI on website costs in under 8 months.
Social Media Marketing
Organic social media efforts focus on developing and executing a strategic content plan. This includes creating monthly timelines that outline engaging post and reel ideas to showcase the brands’ elegant products and provide design inspiration. We generate original content through photography and video production, highlighting the unique features of their products. The content is carefully curated to align with the brands’ aesthetics and to resonate with their target audience, ensuring consistent engagement and a strong online presence.
On paid social media, we work closely with FFF across multiple platforms, including Meta (Facebook & Instagram) and Pinterest, with plans to expand to TikTok in the near future. Our approach on Meta involves consistently refining and optimising campaigns to enhance sales performance. We’ve successfully promoted FFF’s entire catalogue as well as spotlighted popular collections, leading to significant increases in both sales and overall revenue. On Pinterest, our strategic efforts quickly gained momentum, resulting in a remarkable return on ad spend (ROAS) of over 10X. This success underscores our ability to drive meaningful results across different social media channels.
Influencer Marketing
Influencer marketing involves identifying and reaching out to influencers who align with the brand’s style and audience. We handle the process from negotiating contracts to advising the client on which fittings should be delivered to the influencers. Once the products are sent, we follow up to ensure the influencers publish the agreed-upon posts and provide any raw content for future use. This thorough approach ensures the brand receives optimal exposure and maintains a productive relationship with the influencers.
Google Ads
Since taking over the management of this Google Ads account, we have successfully increased revenue by 230%, making it a rewarding project to work on. Over the past three years, we’ve stayed ahead of changes in the platform, transitioning from standard shopping ads to Performance Max campaigns. Our focus on consistently testing new strategies has been key to optimising performance. We manage shopping, display (remarketing), and brand search ads, with a strategic emphasis on the best performing products while also promoting new additions to their catalogue. This approach has driven impressive results, and we look forward to building on this success in the future.
Blogs
Blog content was done to highlight products, showcase trade customers and installers, and to provide a general resource for kitchen design to be found via search engines. This hits key words and keeps the site updated, to enable search engines to find the site and to demonstrate to customers that this is a current resource. It also serves to provide useful or inspiring ideas when they are considering a new kitchen.
Your Crafts
Forrester’s Solicitors
Ford House
The Laurel & Hardy Museum
Acrastyle