Ford House came to us with an existing site and brand, commissioned by the property’s previous owners. The site functioned OK, but they were keen to introduce a greater sense of brand. The client had added some new interior touches to the property and felt as though the current set of photographs and the look and feel of the site didn’t quite communicate their vision.
We created a new brand identity for Ford House based around the classic luxury decor and quality finishing touches of the building. Using a classy serif font and hand illustrated touches, along with a bespoke colour palette, the new identity really helped set the tone in the direction and positioning of the property in the market.
The site was developed in WordPress, with the addition of a plugin based booking system, allowing the client to manage enquiries themselves, without the involvement of a third party.
We used our favourite interior photographer, Lee John Mann, to capture the layout and decor of the property, managing the planning of the shoot and assisting on location.
The outcome was a bespoke and beautiful, yet easy to edit site, rooted in a strong sense of brand identity.