What We Do
Social Media Marketing, Photography, Video, Customer Engagement, Event Marketing, Conversion Optimisation
In a 2022 analysis by Great British Racing, Cartmel Racecourse was recognised for achieving the second-highest social media growth among all UK racecourses. We take great pride in managing a comprehensive digital marketing strategy for the racecourse, which includes Meta Advertising, Google Ads, YouTube Ads, Spotify campaigns, and Influencer Outreach.
To maximise the efficiency of their in-house team, we also actively engage with both current and potential customers on social media, enhancing customer interaction and fostering growth. MUV oversees the racecourse monthly paid media spend, ensuring that the budget is strategically allocated across channels and that ROIs are meticulously tracked to deliver optimal results.
Unique Selling Points
As one of the UK’s most scenic race venues, Cartmel Racecourse offers a racetrack set amongst the English countryside, in the heart of a historic village, with on-site facilities unique to this race venue. Our approach was to set the venue apart from other venues and focus on the USPs in our various strands of marketing.
Strategy and Content
We work closely with the racecourse to ensure our creative vision aligns with key performance indicators (KPIs), driving measurable results through our content, whether images or videos. This approach has consistently led to increased ticket sales and enhanced social media engagement. Our strategy is meticulously planned over several months, with clients receiving a detailed 30-day timeline that clearly outlines the types of content, publishing schedule, and specific goals for each phase of our social media strategy.
Additionally, MUV has introduced a comprehensive content strategy. Our team actively participates in race meets to capture authentic and engaging content, including managing third party videography shoots, and liaising with key stakeholders and providers.
Paid Social
We collaborate seasonally with the racecourse to drive sales among new and existing customers, tailoring our efforts to align with client goals and key events throughout the season. Our promotional work spans a diverse range of events, including artists, concerts, family gatherings, and general races. Additionally, we handle direct communications with artist promoters to ensure creative media is approved and aligned with the racecourse’s branding.
We manage paid advertising budgets across various social media platforms, including Meta and Spotify, to generate direct sales and boost awareness. Furthermore, we integrate tracking tools such as Google Analytics and Facebook pixels in collaboration with third-party ticket providers to optimise campaign performance and deliver measurable results.
In the 2022 Great British Racing analysis mentioned above, Cartmel racecourse was highlighted as having the best growth on Instagram for a medium-sized racecourse at 33.8.
Influencer Marketing
Influencer marketing involves selecting and engaging with influencers who resonate with the brand and target audience. This process includes negotiating contracts and arranging raceday packages, such as tickets and VIP experiences. On the day, influencers are greeted and provided with an overview of the racecourse and events, ensuring they capture optimal content. After the event, we follow up to ensure posts are published and collect any raw content for future use.
Google Ads
Our Google Ads strategy for the racecourse has focused on boosting brand awareness and driving website visits. By tailoring ad content to attract new audiences—such as tourists visiting the area, live music lovers, and sports enthusiasts—we’ve effectively expanded the reach. Utilising high-quality images and video content, we’ve ensured that our ads resonate with these targeted groups. Over the past three years, the valuable historical data we’ve gathered has allowed us to fine-tune our audience targeting, resulting in improved performance year after year. We love working with the diverse content this account offers and look forward to many more successful years ahead.
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