What We Did
Social Media Management
Acrastyle are experts in the Engineering sector and wanted an informative social presence online to provide information about who they are and what they do. Social profiles were created to go alongside their new website. This included a Facebook page and Twitter account to go alongside their already existing LinkedIn account.
Understanding the Market
As this company has a certain niche, having a presence on LinkedIn is highly beneficial. When we first began working with Acrastyle, their LinkedIn account was already active, but connected to a previous employer’s profile. Therefore a bit of work was necessary to reclaim ownership of the Acrastyle LinkedIn profile.
New Assets, Video and Blog
Organic content, such as infographics and case studies were created to match the brand guidelines. This content is published on a regular basis across all social media platforms.
Alongside regular organic promotional content, we also put together a bespoke corporate video. For this we collated the imagery and customer testimonials, and created a professional voiceover.
To tie everything in with the new website and social content, we also created a selection of signature email banners.
Blog posts are frequently drafted and uploaded to the website. This is to update fellow industry professionals and their social following on what projects they have been working on in further detail. Once they have been uploaded to the website, the blog posts are shared on socials, which are then shared into specific groups.
Keeping Engagement High
As Acrastyle works alongside other industry professionals and businesses, we will tag them into the social posts when appropriate, in order to gain connections and potentially gain a result in shares and new followers.
Alongside Facebook sharing, regular comments are made on Twitter and LinkedIn to keep the engagement levels high and to keep people visiting the company’s pages..
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