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    INFLUENCER MARKETING

    Influencer Marketing

    Influencer Marketing Cumbria

    49% of consumers rely on recommendations from social media influencers before making purchases, and it’s because of this that influencer marketing is becoming more and more popular within digital marketing. Social media influencers can share photos, make videos or write blogs about a product or service, and, depending on their following, have the capacity to reach thousands of people. Influencer marketing is a great way to raise awareness of your brand amongst your target audience and grow your online presence. By finding the right influencer marketing platform, your brand can reach a previously untapped audience of potential customers.

    Making Influencer Marketing Effective

    An effective influencer marketing campaign starts with careful research to find the right influencer. The perfect influencer will have content and interests relevant to your brand and a large enough following to reasonably raise awareness of your brand. We will work to understand your brand and tailor our research to ensure we find the right influencers to work with, within a niche and with a following to perfectly match it. We will also measure the success of the campaign based on the needs of your business, such as increasing your social media following or using a promo code to track new customers.

    Making A Connection - Techniques We Use For Our Clients

    Compared to other forms of paid advertising, influencer marketing can allow you to reach a far greater number of people online, at an often reduced cost.  Most importantly, by choosing the right influencer, with the right social influence, we can ensure that your product or service is placed directly in front of a highly relevant audience of potential customers. We will…

    • Research influencers, finding ones who match your brand and goals
    • Determine the right size of influencer, anywhere between a micro-influencer and viral trend creator.
    • Reach out to influencers, proposing a collaboration
    • Work alongside you and the influencer to agree on a route
    • Determine how to engage with the influencer e.g. free product bundles or free use of a service in exchange for content
    • Agree what type of content the influencer will produce and how much
    • Measure the success of the campaign based engagement rates and conversions

    What We Can Do For You

    After a consultation where we get to know you and your business, we will create a personalised influencer marketing strategy that fits your needs. We will find the perfect influencer to suit your brand and work alongside you and the influencer to agree on a plan that will engage potential customers and help your business grow. This plan might for example include an Instagram post and a Youtube video, or a series of blog posts. We already have strong connections with a number of influencers in a variety of sectors, which can often enable us to fast-track your influencer campaign. Influencer campaigns can be a great way to compliment other forms of social media marketing, or as a stand-alone campaign.

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