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The MUV Blog is where you'll find things that have interested us or occupied our thoughts recently. Got a burning question about the world of tech or eCommerce? We've probably written about it. Have a click through and see what takes your interest..

A BESPOKE AGENCY

Is RankBrain Pushing You Down The Google Listings

Is RankBrain Pushing You Down The Google Listings

In recent months, Google has quietly been rolling out a change to their search results algorithms. Whilst they have implemented it quite subtly, the results can be quite drastic. If you’re worried at all about your site’s rank, you need to be all over this! In this post we’re diving into this latest change to […]
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dAIsy for SEO WordPress Plugin Launching Soon

dAIsy for SEO WordPress Plugin Launching Soon

For over a decade MUV have been providing SEO services to our clients. SEO is often time-consuming, but always complex. Identify the correct usage of kewyords and set suitable META Descriptions and Titles are all time consuming tasks. Factor in adjusting your content, bolds, headings and competitor analysis, and just a single page can take […]
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Steamboat Willie Sets Sail into the Public Domain

Steamboat Willie Sets Sail into the Public Domain

As we wave goodbye to 2023, we’re also waving hello to a new era in the world of copyright. Mickey Mouse’s iconic debut in “Steamboat Willie” has officially entered the public domain. After 95 years of being cooped up in Disney’s vault, this little gem is now free for all to use. But before you […]
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2023 in Review: Changes, Trends & Moving Forward to 2024

2023 in Review: Changes, Trends & Moving Forward to 2024

With the introduction of new platforms, the renaming of others and the usual chaos trending on TikTok, 2023 has certainly been an interesting year for social media. There was so much going on that it was often hard to keep track, but we’re bringing you a quick review of the year that should refresh your […]
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MUV Partners with L’Enfant Gallery in Washington DC

MUV Partners with L’Enfant Gallery in Washington DC

We are pleased to announce that we have just signed a new digital marketing contract with L’Enfant Gallery of Georgetown, Washington DC. We  will be working on the branding, web design and digital marketing for this prestigious institution, projecting their works to the world. A Georgetown Institution The gallery has stood for 50 years in […]
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Freelancer Focus – Karin

Freelancer Focus – Karin

Within our team we have a broad range of marketing expertise, which is how we deliver great service to our clients, and how we maintain our 5 star reviews. However, sometimes a client request requires expertise that we don’t have in-house. Like many agencies, this is when we call upon our trusted team of outsourced […]
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Prep for Success: Your Black Friday Battle Plan

Prep for Success: Your Black Friday Battle Plan

It may feel early, but the words ‘Black Friday’ have already begun to echo in the autumn wind. Arguably one of the most important days in the calendar for marketers, Black Friday will soon be here, and having a solid plan is the best way to turn that stress into success. History of Black Friday […]
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Threads: The new social platform on the block, or a passing trend?

Threads: The new social platform on the block, or a passing trend?

If you use Instagram regularly, you’ve no doubt heard about Threads, a new app built by the Instagram team with the purpose of sharing short pieces of text, photos, videos, links and more. Sound familiar? Threads is the latest rival of Twitter (sorry, X), and, unlike previous rivals, had a hugely triumphant debut with 100 […]
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AI Sprint Day 10 – We Have Giveaways & Stuff

AI Sprint Day 10 – We Have Giveaways & Stuff

If you have been following our 10 day AI Sprint series, you’ll be aware that we have covered a vast array of topics around AI, from ethics and manipulation to chatbots and image generators. So, we wanted to sign off the series with some free stuff. Tools and tips you can start using straight away, […]
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AI Sprint Day 9 – WordPress And AI – A Powerful Combination

AI Sprint Day 9 – WordPress And AI – A Powerful Combination

As AI technology continues to evolve, it can be increasingly beneficial to make use of the tools available in order to improve user experience on WordPress sites. AI offers a number of features that can optimise your content and provide a more tailored approach to web design. In this article, we will investigate 6 ways […]
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AI Sprint Day 8 – The Effects of AI on Creativity

AI Sprint Day 8 – The Effects of AI on Creativity

With so many articles, blogs and conversations surrounding the topic of AI in recent months, there has been a lot of discussion about whether AI harms creativity, but there are many angles to approach this debate from. We’re going to break the argument down and analyse the ways in which AI can affect creativity. AI […]
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AI Sprint Day 7 – AI For Web Design and Accessibility

AI Sprint Day 7 – AI For Web Design and Accessibility

On Day 3 of our AI Sprint, we spoke about how AI tools can be used to support dyslexic and dyspraxic creators. Tools like ChatGPT can help with idea generation, and articulating and simplifying difficult concepts. However, AI’s capabilities don’t stop at content creation. There’s a range of tools, browser extensions, and technologies that use […]
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AI Sprint Day 6 – Scripting With GoogleAds

AI Sprint Day 6 – Scripting With GoogleAds

In today’s AI blog, we are going to talk about Google ads scripts.  Google Ads scripts provide a powerful toolset for automating various tasks within your advertising campaigns.  By leveraging scripts to create missing Responsive Search Ad (RSA) headlines and description lines, you can save time, ensure consistency across ads, and improve the overall performance […]
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AI Sprint Day 5 – AI For Image Generation

AI Sprint Day 5 – AI For Image Generation

Using AI for scripting or for content writing and brainstorming is one thing, but the most recent innovations in AI are also very visual.  AI image generation is now being used in commercial applications.  Here at MUV we have also used AI image generation to assist in web development, and in ad campaigns. In part […]
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AI Sprint Day 4 – AI-Assisted Content Planning

AI Sprint Day 4 – AI-Assisted Content Planning

With AI tools like ChatGPT becoming increasingly popular in the world of digital marketing and social media, it’s not uncommon for them to be used to combat writer’s block when creating social posts. However, writing posts is not the only thing these tools can be used for! For those who work in social media, planning […]
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AI Sprint Day 3 – Assisting Neurodivergent Professionals

AI Sprint Day 3 – Assisting Neurodivergent Professionals

Understanding the unique needs and strengths of neurodivergent individuals is essential in building inclusive workplaces.  I am huge advocate for AI proofreading software such as Grammarly and ProWritingAid which proof any text you input for a large number of scenarios/structures, checking your grammar and spelling, structure and suggesting rephrasing that could aid readability. As well […]
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AI Sprint Day 2 – Supercharge Your Google Ads Copy

AI Sprint Day 2 – Supercharge Your Google Ads Copy

When it comes to Google Ads, ad copy is crucial for capturing the attention of potential customers but its often the most overlooked task, as it is time consuming & can be a challenge to come up with new ideas. Leveraging AI like ChatGPT allows us to take our copywriting efforts to new heights and […]
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AI Sprint Day 1 – ChatGPT Is Old School

AI Sprint Day 1 – ChatGPT Is Old School

” The First 6 Months Of AI In the first of our 10 articles looking at the rise of AI and how you can implement it into your marketing strategy, we are looking at both ChatGPT and the OpenAI API. Artificial intelligence (AI) is revolutionising the way businesses operate by enabling them to automate certain […]
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AI Chatbots and Virtual Assistants : Unlocking Efficiency and Convenience

AI Chatbots and Virtual Assistants : Unlocking Efficiency and Convenience

AI chatbots and virtual assistants are revolutionising the way businesses interact with their customers. With the advancement of these complex and baffling natural language processing and machine learning systems (don’t even ask), these technologies have become more sophisticated and can offer personalised and efficient assistance to customers. First, let’s understand what chatbots and virtual assistants […]
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Optimising Your Website’s Health: A Guide to Security and Accessibility

Optimising Your Website’s Health: A Guide to Security and Accessibility

A website serves as a digital storefront. And much like a traditional storefront, it needs to be maintained to keep it safe, clean, and most importantly attractive to customers. With the internet always evolving, it’s important to keep the basics in mind: Is Your WordPress Site Up-to-Date? WordPress and associated plug-ins regularly release updates to […]
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AI In SEO: The Good, The Bad & The ChatGPT

AI In SEO: The Good, The Bad & The ChatGPT

AI powered platforms and tools have the potential to streamline and automate many aspects of search engine optimisation, from keyword research and content creation to performance tracking. However, there are also a number of potential drawbacks to using AI for SEO optimisation too. In this blog we’ll take a look at both sides of the […]
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Influencer Marketing in 2023: Everything You Need to Know

Influencer Marketing in 2023: Everything You Need to Know

With more and more people shopping online, influencer marketing is showing no signs of slowing down. 61% of consumers trust recommendations made by influencers, and even more brands are recognising them as potential publishers they can collaborate with to drive sales and awareness. The ever-changing world of influencer marketing can be daunting, so here are […]
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Affiliate Marketing – How could it benefit your business

Affiliate Marketing – How could it benefit your business

There are boundless channels and possibilities to expand your businesses reach, from organic and paid social, to SEO and paid search. Once you have these channels in place and optimised, you may ask yourself how else you can expand your reach into new frontiers, and affiliate marketing might just be the answer for you! What […]
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How A.I. Can Benefit Business Owners

How A.I. Can Benefit Business Owners

A.I. That buzzword is everywhere at the moment and now means something different in popular culture from evil rogue programmes like HAL-9000, Skynet or the old Roomba vacuum that would repeatedly crash into the wall. It’s become a tool used throughout business and culture, sometimes without you realising. Voice detection, image recognition and fraud detection […]
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Social Media Trends to Leave Behind in 2022

Social Media Trends to Leave Behind in 2022

The final days of 2022 are upon us and a new year is on the horizon, but there are a few things that shouldn’t be welcomed into 2023 with us. Like any trends, social media fads come and go, and while some stick around and remain popular, others leave you wondering if they were ever […]
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Black Friday Influencer Marketing Campaigns That Triumphed

Black Friday Influencer Marketing Campaigns That Triumphed

Black Friday is one of the most significant dates in the calendar for brands and marketers. In 2021, UK consumers spent a total of £9.42 billion on Black Friday, and it feels as though the sales begin earlier every year. With so much hype on social media, through newsletter and other platforms, standing out from […]
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BeReal: How the current king of social media can help brands grow

BeReal: How the current king of social media can help brands grow

If you’ve been anywhere near social media recently, you’ve probably heard of BeReal – the new social platform that seems to have won the hearts of users all around the globe. But what is it about it that’s drawn so many people in? BeReal defines itself as being unlike any other platform; a new way […]
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What Posts Where? – A Guide To Posting Formats

What Posts Where? – A Guide To Posting Formats

With the wealth of options on how to post and where to post, it can sometimes get overwhelming on what formats to use. “What shall I use stories for?”, “Why should I make a reel?”… We are here to answer all those questions!   Feed Posts The OG, we see them day and day out […]
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Performance Max – Smart Shopping Replacement To The Max!

Performance Max – Smart Shopping Replacement To The Max!

Whilst we have been busy behind the scenes getting to grips with Google’s latest technology rollout, we thought it was about time we introduced ‘Google Performance Max’. Performance Max is a completely new breed of Google Ads campaign, which team MUV have been busy educating ourselves on.  In some ways, Google has forced our hands […]
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The Power of The Reel – Why Instagram Reels are the Current Hot Topic

The Power of The Reel – Why Instagram Reels are the Current Hot Topic

Instagram Reels have become a hot topic within social media discussions recently, largely due to the announcement that the Instagram algorithm is changing to focus more on video content. While the huge amounts of backlash have led the platform to temporarily reverse these changes, they have made it clear that Reels are not only here […]
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Compliant Cookie Policies

Compliant Cookie Policies

Creating a cookie policy is an essential practice for modern online enterprise. A cookie policy is used primarily to discuss the use of cookies on your website or applications and to outline whether you share cookie data with third parties. The collection of tracking information needs to be presented to users, along with the clear […]
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TikTok, It’s Time For A Change

TikTok, It’s Time For A Change

Social media is changing the way we look at video content. Short-form, quick cuts, less polish and more honesty in your content. By honesty, we mean being more relatable in your content, giving customers a peek behind the curtain at your staff, operations, and day-to-day antics. TikTok & other platforms thrive off this user-generated content […]
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What To Know Before Hiring A Web Designer

What To Know Before Hiring A Web Designer

Over the past 15 years, I must have read, seen or heard literally hundreds, if not thousands of business owners say words to the effect “can anyone recommend a website designer?”. If asked in a public marketplace or group, the answers will inevitably be varied, and in great volume. Aside from professional services, a website […]
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Avoiding Backlink Photo Credit Scams

Avoiding Backlink Photo Credit Scams

Backlink photo credit scams are, unfortunately, becoming a more common problem found online. The typical set-up is you receive an email from someone, usually posing as a client or “on behalf of” a client claiming you’re using one of their copyrighted images. The emails will usually ask you to put a clickable link underneath the […]
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The Basics of Influencer Marketing

The Basics of Influencer Marketing

49% of consumers rely on influencer recommendations before making a purchase, so it’s no surprise that 67% of brands are now choosing to work with influencers as part of their marketing campaigns. However, the rapid growth and development can make the world of influencer marketing a confusing place, and some brands stay clear of it […]
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MUV’s 10th Birthday!

MUV’s 10th Birthday!

We have recently celebrated our 10th birthday with a celebration at our offices in Cark. The anniversary has allowed us to reflect on the growth and evolution of the company over the past ten years. MUV, set up by Managing Director David Hamer in 2011, has grown from just one employee to become a team […]
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Get Organised for Black Friday

Get Organised for Black Friday

Black Friday is one of the most important days in the commercial year. In 2019 there were 93.2 million purchases made globally on Black Friday, so it’s not surprising that the day looming closer can be a stressful and daunting time for businesses. We have put together a list of tips you can follow to […]
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Two New Team Members

Two New Team Members

We are delighted to announce two new team members to MUV. Rachel Perrier (Digital Marketing Manager) Rachel is a marketing graduate with over 10 years experience in B2B marketing. She has a background in lead generation, marketing planning and digital campaigns. Rachel will be working closely with our marketing clients, to ensure that all campaign […]
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Multi-Store Magento Build – Our First Japanese Website

Multi-Store Magento Build – Our First Japanese Website

XTRONS are an existing client, specialising in innovative in-car entertainment solutions – we manage their ongoing web development as well as marketing across Facebook and Instagram, Google Ads and Mailchimp. XTRONS have a multi-location-store Magento 2 site, this means that under a single eCommerce site, with a single product inventory, they have individual websites for […]
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Google Shopping Free Alternative

Google Shopping Free Alternative

We have spoken to a few clients over the past month who have been unaware of something Google are giving away (yes giving away). Google Shopping, which is part of the GoogleAds platform, recently launched a free version, to allow website owners to list their products free of charge. For those who don’t know, Google […]
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Solutions For Success On Your Socials

Solutions For Success On Your Socials

Looking at how a combination of organic and paid on social can enable your business to reach decision makers and buyers. The most important thing when it comes to Social Media Marketing is having a well thought out strategy in place. Getting that down is the first stepping stone to a successful social media marketing […]
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Boosting Website Traffic

Boosting Website Traffic

Digital Marketing works –  it is absolutely the most effective method of marketing, especially in the current climate. There are endless opportunities to be discovered online, and any small to medium business not pushing themselves in the online space is missing out. Digital marketing is flexible, scalable and most importantly measurable. Unlike traditional advertising, when […]
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10 Manufacturers In Cumbria Busting The Myth

10 Manufacturers In Cumbria Busting The Myth

Is often said that Manufacturing in the UK is a declining sector, and we are in fact a nation of shopkeepers.  In the deepest depths of Cumbria (which is at the northern tip of England), there are a few gems who are bucking this trend and busting the myth that manufacturing isn’t doable from our […]
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Thank You

Thank You

Thank you for your interest. We will be in touch very soon.
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Local Support Terms

Local Support Terms

Thank you for your interest. Please note the free web-hosting and audit grant is open to businesses who have a website with at least 1,000 visits per month. We will normally establish this by checking the website logs, or using tools such as Google Analytics. In order to be able to analyse your website, and […]
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